distraction: a compelling case for sunblock

Artist Thomas Leveritt set up an ultraviolet camera and viewing monitor in Prospect Park to reveal the hidden effects of UV light on skin. I’m fully converted to the virtues of sunscreen so this video is preaching to the choir, but this is a powerful message. 

His description, “We showed people what they looked like in ultraviolet, & wondered aloud if they wanted to put on some damn sunscreen already.”

Great song, too.

image and video from Thomas Leveritt via becauseimaddicted