As far as I’m concerned, Sephora has always been about play. Play and skincare. Makeup for me is about playing, fiddling, experimenting. Trying.
This I think is part of why I was interested when I heard they were launching a subscription box, though I have not purchased any of the myriad boxes on the market (popular for years now), nor do I feel any inclination to do so. Boxes have the appeal of presenting you with (potentially) new products and brands but, after watching/reading dozens of reviews, they are full of random junk, too. I have enough random junk, thanks, I prefer to be more discerning in my acquisitions. [Or, I like to imagine I am. I mostly am, with lapses.] In the main I like the process of research, reading reviews, comparing swatches, thinking, deciding. I don’t want that done for me, and I certainly don’t want it done for me for $20, $30 a month, and I certainly don’t want it done worse than I could do it for $20, $30 a month.
The beauty of the Sephora Play! subscription box is that it is $10. It’s breezy of me but this seems like an easy risk. A mere $10! At even $15 I might begin to squint and doubt, but $10, it might as well be $5 in my mind. Marketing geniuses. Earlier today I was at a shop selling cookies for 50¢. Who even sees that symbol anymore?! Damn straight I bought a cookie.
While Sephora carries dozens of brands, there is a comforting sense of curation in the chaos; I am confident of recognizing the brands represented and likely to be interested in them. Then, too, as it’s obvious how many eyes will be on the box, and how many brands eager to participate, they are fools if they don’t make it solidly good. And the machine behind Sephora…it is no fool.
This is the February 2016 box, the program launched last September. I’m not exactly blown away by this stuff but I’m not disappointed, either. The Tom Ford perfume is a little trendy/obvious/boring but not bad, the MUFE lipstick is a crowd pleasing rosy nude shade, the Tarte mascara I’ve been curious to try, the Lancome eye pencil I don’t care about but don’t mind, would happily give away to someone who uses eyeliner more (or maybe I’ll try it?), and the BareMinerals lip oil balm thing* is the surprise favorite here, a creamy, sheer pigment that gives a luscious, semi-glossy, balmy look to the lips. Oh, there was a Bumble and Bumble dry shampoo, too, which I will gladly give away. Dry shampoo, it is not for the likes of me.
*I am also really liking the new YSL tint-in-oil, which leaves a plush, soft look to the lips while being so sheer as to allow the true sense, the natural shape and texture of the lips to come through. A lovely, sensual effect. More liquid than the BareMinerals one, which is more like a lip balm and more opaque…maybe I am slightly preferring the YSL one but it’s close, I like both. The YSL smells like ultra tropical guava candy, which could put some off on application, but that doesn’t linger.
For me the more lip products the better, but just being pleased with 3 out of 6 I’m feeling I got my money’s worth. Am I being too generous? This is partly because I have a system in place for diverting beauty stuffs that won’t work for me to better homes (everyone must have such a system, no?), and partly because I have a play budget, in my mind, which this does not exceed.
Not planning to cancel anytime soon, even if it is annoying to have punctuation built into a product name/title.